Hotjar

The next best thing to sitting beside someone browsing your site

The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

Best for: Teams and professionals looking to leverage AI for better results

Last verified: 2026-02-17

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Freemiumanalytics productivity

Overview

Hotjar is now part of Contentsquare. Together, we’ve built a powerful, easy-to-use platform designed to help you to go from insight to impact, fast. What does this mean for you? Everything you know and love about Hotjar, plus so much more. Hotjar is now part of Contentsquare. Together, we’ve built a powerful, easy-to-use platform designed to help you to go from insight to impact, fast.

Key features

Hotjar offers aPI access for custom integrations
Multi-format output support in Hotjar
AI-powered automation and intelligence
Intuitive user interface
Free tier available to get started with Hotjar

Hotjar pricing

Freemium

Hotjar offers freemium pricing. Visit the official website for the most up-to-date pricing details.

View pricingPricing verified Feb 2026

What you can do with Hotjar

✓Automate routine tasks
✓Use Hotjar to improve workflow efficiency
✓Generate content and insights
✓Get started free and upgrade as your needs grow

Pros and cons

Pros

Hotjar saves time on routine tasks
Easy to get started with
Hotjar offers a free plan to get started

Cons

May require a paid plan for full features
AI outputs may need human review
Hotjar is currently limited to web platform only

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Frequently asked questions

What is Hotjar?

Hotjar is the next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free. It falls under the analytics and productivity categories of AI tools.

Is Hotjar free to use?

Yes, Hotjar offers a free plan with limited features. Paid plans unlock additional capabilities and higher usage limits.

How much does Hotjar cost?

Hotjar offers the following plans: Free: $0. Prices may change, so visit the official website for the most current pricing.

What are the best Hotjar alternatives?

There are several alternatives to Hotjar in the analytics space. Check our Hotjar alternatives page for a detailed comparison of similar tools with features, pricing, and user reviews.